Rebuilding brand identity
under new PE ownership.

Ciroc

Cîroc came in under new private-equity ownership carrying years of reputational baggage tied to its previous spokesperson. New change usually signals a new campaign launch, but in collaboration with our clients we executed differently.

We built a content system instead of a campaign: a new visual language, a new tone, a new cultural posture, introduced gradually through social, letting the audience experience the reset rather than be told about it.

Every viral hit would be another brick we would add to the brand foundation. After a few months, we had a brand that had a recognizable tone of voice and visual world that was generating 20 million organic views ($9 CPM) monthly.

Sample of organic social posts

You don't need a new spokesperson or a relaunch campaign to reset cultural perception. You need the right team that listens to what your audience relates to in real-time.

Previous Case Study: Duracell

Next Case Study: Wingstop

Rebuilding brand identity under new PE ownership.

Ciroc

You don't need a new spokesperson or a relaunch campaign to reset cultural perception. You need the right team that listens to what your audience relates to in real-time.

Jackie Blaze

Rebuilding brand identity
under new PE ownership.