SMUCKER'S 2015 HOLIDAY CARD
ECDs: Sean Crane, Rob Perillo
ACDs: Jackie Blaze, Louis Wittig
Creative Technologist: Fred Gerantabee
One very normal day, I was in a deep YouTube hole of "Circuitry" and wondered if jam (specifically strawberry flavor) could conduct electricity. I asked our tech guy to build an open circuit with a light bulb, shoved it in some strawberry jam and It worked! Then we shoved that open-circuited-strawberry-jam-light-bulb-thing-a-ma-jig into a card and sent it to our Smuckers clients.