INSIDIOUS 2011 MOVIE LAUNCH
Client: Film District
Agency: New Think Inc.
ECD: Mike Campbell
CD: David Roth
AD/CW: Jackie Blaze, Nick Maciag
Press: Hollywood Reporter, 'Insidious' Is Most Profitable Film of 2011
We launched the horror film Insidious with a tiny team (4 people) and an even tinier budget. All hands were on deck to concept, write, direct, edit, sound design and even act (see me in "Nanny") to make sure we had enough content (9 YouTube videos, a website, 2 blogs, Craigslist ads, movie poster, and a Facebook App) to keep our horror buff fans entertained for 2 months right up until the night of the movie premiere. The campaign was a success and Insidious became 2011's most profitable movie.
(PURPOSELY BAD) WORDPRESS BLOG
Months before the launch of the movie, we gave horror film fans an online adventure of mystery, possession, and demons. It started with our first character, Valerie, a blogger who recently woke up from a coma and is documenting her search to figure our her past. Research reveals that she is being haunted by a ghost. Here is a snapshot of her blog. Excuse her ghost template, it was 2011 and she had a spirit controlling her body.
"GHOSTS CAUGHT ON TAPE" HOME VIDEOS
We also created sub-characters that interacted with Valerie on her blog. They helped her research different types of ghosts and linked her to videos as evidence. We created all of these videos in one day.
(PURPOSELY BAD) GHOST HUNTER COMPANY SITE
Our second story line focused on the ghost hunter team Spectral Sightings. We created a company site ( tackily designed to fit right in with the paranormal genre) where fans could watch past investigations, buy ghost hunting tools on Craigslist, and follow them as they help Valerie with her ghost. We also worked with the cast of the movie Insidious to create content for the website. Here are videos of Specs and Tucker investigating houses and a video of Lin Shaye doing an interview as her character Elise Rainier.
FACEBOOK APP (REMEMBER THOSE?)
We also gave fans a chance to see if they were haunted by scanning their photos in our Facebook app. Turns out, a lot of people were haunted.