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APPLEBEE'S SOCIAL

APPLEBEE'S SOCIAL

Client: Applebees
Agency: Grey
ACDs: Katherine O' Brien, Jackie Blaze
AD/CW: Max Anderson-Goldstein, Hailey Boerema, Philip Tabah, Ry Radermacher, Drew Weber

We recently won AOR for Applebee's and have been slowly developing their brand voice on social. Here are a few fun things we've done so far.

MINDFUL MEATITATION

You’ve heard about mindfulness, now Applebee’s wants to introduce you to meatfullness. The resident experts on having a lot on your plate are reminding people that it doesn’t have to be stressful. We launched an hour long ASMR video starring sizzling, grilling meat. The high sensorial soundtrack of each film is intended to calm the mind and help you refocus when you have too much on your plate.

Then we had a pop-up Meatitation Room hosted in America's  stressed out New York City. 

We also created a hotline for people to call. You never know when you're going to need the soothing sounds of hot meat.

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MindfulMeatitationRoom

TABLE FOR TWO

For Applebee's 2 for $20 promotion (2 meals for $20), people have to find their special someone to go with. We took it back old school, to the pre-tinder days of VHS and showcased a series of suitors.